TITLE

Coke to extend deal on games

PUB. DATE
June 2001
SOURCE
Marketing Event;Jun2001, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the agreement of Coca-Cola brand Sprite and Board-X for the sponsorship of the Sprite Urban Games at Clapham Common in London, England on July 27 to 29, 2001. Activities slated for the event; Plan of Board-X for the event.
ACCESSION #
4915201

 

Related Articles

  • Why eSports are attracting sponsors like Coke. Gaudiosi, John // Fortune.com;11/8/2013, p1 

    The article discusses the rising popularity in the U.S. of competitions that pit video-game players against each other, and corporate sponsorship of those events. Beverage maker Coca-Cola has entered into a partnership with Riot Games, a video-game producer that sponsors a competitive league....

  • Giving the World a Coke. Odell, Patricia // Promo;Feb2006, Vol. 19 Issue 3, p6 

    The article reports that Coca-Cola Co. has renewed its sponsorship of the Winter Games for eight more years. The beverage company allegedly invested $100 million to renew its sponsorship of the sports event. Coca-Cola is activating the sponsorship deal with events, on-pack promotions,...

  • The naming game. Reynolds, John // Marketing (00253650);3/21/2012, p12 

    The article offers information on naming rights to take place post 2012 Olympics in London, England. It states that Coca-Cola Co. has emerged as the first brand to show an interest in acquiring the post-Games naming rights to an Olympic venue, the velodrome. It mentions that according to sport...

  • London 2012 bid aims for £12m sponsor fees. Solley, Samuel // Marketing (00253650);2/26/2004, p1 

    The bids for London's 2012 Olympic games is raised by £12 million in sponsorship to support the bidding process. The International Olympic Committee's top sponsorship partners include McDonald's Corp., Coca-Cola Co., Kodak and Samsung. The Great Britain's team has no premier partners in...

  • Not even Second Life can make a press conference cool. Wheaton, Ken; Parish, Nick; Halliday, Jean // Advertising Age;8/20/2007, Vol. 78 Issue 33, p24 

    The article discusses a press conference held in the virtual computer world Second Life. The press conference, held by the Coca-Cola Company, was supposed to introduce the screening of the online film "Happiness Factory: The Movie," but technical problems limited the press conference's...

  • Coca-Cola Fountain sponsors Beard's Classics Awards.  // Nation's Restaurant News;12/16/2002, Vol. 36 Issue 50, p44 

    Focuses on the efforts of Coca-Cola Fountain company to sponsor the 2002 James Beard Foundation Awards in New York City. Venue of the event; Participation of several restaurateurs; Theme of the event.

  • Pouring wars. Steinriede, Kent // Beverage Industry;Oct97, Vol. 88 Issue 10, p10 

    Focuses on the competition among established beverage companies for corporate sponsorship in the United States. Corporate sponsorship as a means for colleges and universities to raise money for building new facilities or creating academic and sports programs; Coca-Cola's strategies in sports...

  • Coca-Cola's Powerade to sponsor The Matrix sequel. Johnson, Branwell // Marketing Week;4/10/2003, Vol. 26 Issue 15, p8 

    Reports that Coca-Cola Bottling Co.'s sports drink brand Powerade will sponsor the science-fiction film 'The Matrix Reloaded' as an advertising strategy of the company. Expansion of the appeal of the appeal of the product; Use of Matrix-style graphics on the label and packaging of the product;...

  • Coca-Cola to gauge social value of its marketing. Joseph, Sebastian // Marketing Week (Online Edition);4/19/2012, p1 

    The article reports on the plan of drinks manufacturer Coca-Cola to identify the social impact of its London 2012 Olympic Games sponsorship activity. The company will be developing a social responsibility model created by research company Demos. The effect of Coca-Cola's marketing on three...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics