Financial Fantasy

Chiang, Oliver
April 2010
Forbes Asia;Apr2010, Vol. 6 Issue 5, p24
The article presents information on Square Enix Holdings Co. Ltd., publisher of video games in Japan. John Yamamoto, chief executive of Square Enix North America, comments that its just-released Final Fantasy game is one of the most important products for the company. It is mentioned that Western markets with new titles under development are being targeted by the company. The article refers to acquisitions made by the company in recent years.


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