Game Changer

Adams, Susan
April 2010
Forbes Asia;Apr2010, Vol. 6 Issue 5, p23
The article focuses on fair trade entrepreneur Scott James. It is stated that James' earlier job as Microsoft Corp.'s marketing manager was not satisfactory for him. It is mentioned that a dramatic career switch was made by James to originate a company called Fair Trade Sports Inc. The article informs on James' aim to foster the company's brands to Costco and Sports Authority stores.


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