Understanding the Post-Recession Consumer
- Shoppers React To Tough Times. // MMR;11/16/2009, Vol. 26 Issue 18, p26
The article presents a study, conducted by Decitica, that distinguishes four shopper segments in the U.S. in 2009. The study shows that steadfast frugalists are consumers who will probably stay thrifty and hard to market to. It reveals that pragmatic spenders are consumers who are appealing to...
- Study finds change in consumer buying. RUTH, JOÃO-PIERRE S. // njbiz;11/9/2009, Vol. 22 Issue 45, p4
This article reveals that the makeup of consumers in the U.S. has changed in response to the tough economy, according to a study by Decitica. Individuals with household income of less than 500,000 U.S. dollars annually were surveyed for this study. The four types of consumers that evolved in...
- Beefs popularity rising, but room to grow. Newport, Alan // Dakota Farmer;Sep2012, pBP16
The article offers information on a study commissioned by the National Cattlemen's Beef Association which found that American consumers expressed significant improvements in their attitudes toward beef's nutrition and safety from 2007 to 2012.
- Bank Overdraft Programs Rankle Consumer Groups. // American Banker;5/20/2003, Vol. 168 Issue 96, p4A
Focuses on the agitation of consumer groups regarding the overdraft protection service offered by banks in the U.S. Allegations made by consumer advocates against banks offering the service; Benefits of the service to banks; Amount earned by the banking industry from the overdraft service in 2002.
- Fun/Duty Now, for the Future. Ebenkamp, Becky // Brandweek;1/5/2004, Vol. 45 Issue 1, p16
Reports on a segment of consumers in the U.S. who are equally influenced by duty and fun when shopping during an economic crisis. Description of duty and fun consumers; Views of such consumers on shopping; Implications for marketers.
- Analysts note bifurcation of high and low-end consumers. // Modern Brewery Age;6/30/2014, Vol. 65 Issue 17, p5
The article reports on a letter to the investors from Nik Modi, analyst at the Royal Bank of Canada, that showed a continuous rise in consumer-confidence in the U.S. and the existence of a bifurcation between high-end and low-end consumers, with quality-oriented and selective attitude of consumers.
- Ethnic. Heller, Laura // Discount Store News;10/26/98, Vol. 37 Issue 20, p108
Focuses on the consumer power of the ethnic group in the United States. Growth of the ethnic population; Difficulty of marketers to develop a multicultural marketing program; Earning the trust of ethnic shoppers as an integral factor to the success of a marketing program. INSETS: In ethnic...
- Opinion: Perspective - Global health scares taint 'made in China' brand. Silk, Atifa // Media: Asia's Media & Marketing Newspaper;8/10/2007, p144
The article reports on the attitude of public in the U.S. towards China-made products. It is mentioned that the flurry of recalls or scares about China-made goods, from toys and toothpaste to seafood and pet food has tainted the made in China label. For China, which produces 80% of the world's...
- Beef's popularity rising, but room to grow. Newport, Alan // Southern Farmer (1541-2008);Sep2012, pBP16
The article presents a study, conducted by Pelegrin Research Group and the National Cattlemen's Beef Association, which reveals that U.S. consumers expressed important improvements in their attitudes toward beef's safety and nutrition in 2012.