TITLE

Understanding the Post-Recession Consumer

PUB. DATE
April 2010
SOURCE
Journal of Financial Planning;Apr2010, Vol. 23 Issue 4, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the research from marketing strategy and research firm Decitica, which revealed that U.S. consumers have accepted radical changes necessitated by recession as the new normal and not just a cyclical phenomenon.
ACCESSION #
49115519

 

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