TITLE

OUTDOOR RETAILER CEMENTS POSITION AS A KEY RUNNING SPECIALTY VENUE

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
March 2010
SOURCE
SGB;Mar/Apr2010, Vol. 43 Issue 2, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information related to the Outdoor Retailer footwear show held in the U.S. each year. It is stated that the show has become a specialty venue for both running specialty retailers and athletic brands. Curt Munson, president of Playmakers, observes that to introduce casual apparel brands, many running retailers are diversifying at the show. Megan Russell, vice president (VP) of marketing and sales for Penguin Brands, comments on the significance of the show.
ACCESSION #
49113364

 

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