TITLE

WHAT ATTRIBUTES OF A BRAND DO YOU BELIEVE ARE THE MOST IMPORTANT WHEN ASSESSING BRAND STRENGTH WITH THE CONSUMER?

PUB. DATE
March 2010
SOURCE
SGB;Mar/Apr2010, Vol. 43 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents views of several executives of the footwear industry regarding the most significant attributes of a brand while assessing the strength of it. Derek Grundy, product manager for running footwear at Reebok, comments that frequency of a brand is important as credibility is added with it. Tony Grieco, owner of Getboards says that advertising, warranty, price and graphics are all important.
ACCESSION #
49113363

 

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