WHAT ATTRIBUTES OF A BRAND DO YOU BELIEVE ARE THE MOST IMPORTANT WHEN ASSESSING BRAND STRENGTH WITH THE CONSUMER?
- 2010 BRAND STRENGTH REPORT. // SGB;Mar/Apr2010, Vol. 43 Issue 2, p22
Several charts related to the Brand Strength Survey, conducted by SportsOneSource's research team to evaluate the strength of sporting goods brands, are presented including a chart on brand strength index, another on brand awareness and a chart on brand purchasing are presented.
- Name Game. Beaudry, Jennifer Ernst // FN: Footwear News;9/13/2010, Vol. 66 Issue 33, p18
The article focuses on the consumer preference for third-party component brands while buying outdoor footwear and the plans of various manufacturers to create waterproofing, outsoles and insulation materials. Manufacturers advertise their branded partners to attract customers. Columbia...
- IDEAL POINT VERSUS ATTRIBUTE MODELS OF BRAND PREFERENCE: A COMPARISON OF PREDICTIVE VALIDITY. Dubois, Bernard // Advances in Consumer Research;1975, Vol. 2 Issue 1, p321
This paper reports and discusses the results of a comparative analysis of the predictive Dower of three classes of brand preference models (ideal point models, attribute models, and integrative models) in relation to an educational service. Results obtained at the group and individual levels...
- Measuring Consumer, Nonlinear Brand Choice Response to Price. Abe, Makoto // Journal of Retailing;Winter98, Vol. 74 Issue 4, p541
Provides information on a study which demonstrated a simplified means for detecting the possible presence of nonlinearities in consumer response by means of a unique, nonparametric method. Review of related studies; Description of the model; Illustration of the nonparametric multinomial logit...
- Buying loyalty works. // Management;Apr96, Vol. 43 Issue 3, p17
Reports on the survey conducted by Research International concerning the product brand loyalty of New Zealanders. Consumers' preference for brand name products which support sports and arts; Influence of advertising; Significance of the survey result.
- The Effect of the Perception of Process Technology and Country-of-Manufacture (COM) Favorableness On Consumers' Overall Brand Evaluation. Lee, Dong-Jin; Brinberg, David // Advances in Consumer Research;1995, Vol. 22 Issue 1, p286
Examines the effect of the perception of process technology and country-of-manufacture favorableness on consumers' evaluation of brands. Comparisons of hand-made versus machine-made brand evaluation.
- Peripheral Cues as Sources of Market Inefficiencies in the U.S. and Russia. Heath, Timothy B.; Mothersbaugh, David L. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p511
Presents a study which suggests that well-liked peripheral cues increase the probability of choosing objectively inferior brands even when consumers think hard about their decisions. Assessment of effects on both American and Russian consumers.
- Toward the Development of Relationship Theory at the Level of the Product and Brand. Fournier, Susan // Advances in Consumer Research;1995, Vol. 22 Issue 1, p661
Summarizes the contents of a special topic session on the development of relationship theory at the level of the product and brand. Papers presented by Aaron C. Ahuvia; Susan Fournier; Mary T. Fajer and John Schouten.
- Breakdown and Dissolution of Person-Brand Relationships. Fajer, Mary T.; Schouten, John W. // Advances in Consumer Research;1995, Vol. 22 Issue 1, p663
Examines several models of the dissolution of interpersonal relationships and explores their relevance to the context of person-brand relationships. Types of person-brand relationships; Latent causes and patterns of person-brand break-ups; Processes of relationship dissolution; Affective and...