Toning Footwear Trend or Fad?

Ryan, Thomas J.
March 2010
SGB;Mar/Apr2010, Vol. 43 Issue 2, p12
Trade Publication
The article analyzes toning footwear's long-term popularity and its future. It is stated that an 18% spike in women's footwear has been reported at Famous Footwear Inc. Diane Sullivan, president and chief operating officer (COO) of Brown Shoe comments that although the men's toning business is not big at Famous Footwear, he anticipates an increasing momentum in the men's toning product. Views of Ken Hicks, Foot Locker's chairman, regarding toning footwear's future are given.


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