Don't take Me for Granted

Hartford, James M.
March 2010
SGB;Mar/Apr2010, Vol. 43 Issue 2, p6
Trade Publication
The article presents information on the Brand Strength Report, regarding brand preferences, published in this issue is presented. It is stated that in-depth national surveys to gauge consumer sentiment toward vendor brands are conducted by publisher of this magazine, SportsOneSource Group, to prepare the report. It is mentioned that the low price influence in making a brand purchase is the most important part of the Brand Strength Report.


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