Ask, And Ye Shall Receive

Block, Caley
April 2010
Pharmaceutical Representative;Apr2010, Vol. 40 Issue 4, p25
The article focuses on dealing with doctors as a pharmaceutical representative. It says that all sales models are centered on uncovering a need for pharmaceutical products. It offers tips on how to arrive with a good question that will uncover a need which includes having in mind at least one thing a person wants to learn on the visit, showing a genuine interest in the physician's goals for its patients and having a backup plan.


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