TITLE

How do you restore a ruined reputation?

AUTHOR(S)
Guzikowski, Stefanie
PUB. DATE
April 2010
SOURCE
New Hampshire Business Review;4/9/2010, Vol. 32 Issue 8, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses the ways in restoring a ruined reputation. The author cites Toyota Motor Corp., which has faced a huge recall, as well as customer claims of unstopable vehicle acceleration. The author reckons that the automaker was once a reputable, trustworthy company, until it launched a major devastating advertising campaign, admitting to product defects. The author stresses that the company is working around the clock to fix the problems in their vehicles.
ACCESSION #
49049957

 

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