Trust-Powered Leadership

Shelton, Chuck
April 2010
Leadership Excellence Essentials;Apr2010, Vol. 27 Issue 4, p20
The author discusses the importance of keeping one's word. He states that such is the key to building trust. He considers trust as a marketable commodity because it ensures business, productivity and loyalty. Failure to keep promises implies the breaking of a contract, which translates into poor performance and loss of customers. It suggests that leaders prioritize four promises which include making those that matter, keeping those promises and committing one's self to those that create reciprocity.


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