TITLE

Influence Behavior

AUTHOR(S)
Jackson, Bruce H.
PUB. DATE
April 2010
SOURCE
Leadership Excellence Essentials;Apr2010, Vol. 27 Issue 4, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses motivational strategies to get others to act in a certain way. He mentions that different reasons have been posited on why people behave as they do. He suggests four basic motivational factors including pleasure, growth, pain and fear. He mentions that drawing on people's negative or selfish emotions may create results, but they are neither lasting nor productive. He suggests that challenging people to push themselves to realize their own potential is more effective, as they find it more satisfying and producing better results.
ACCESSION #
49008504

 

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