Calculating Social Media ROI

March 2010
Journal of Corporate Recruiting Leadership;Mar2010, Vol. 5 Issue 2, p8
The article provides information on how to calculate or analyze the return on investment (ROI) for social media recruitment. It states that branding must be analyzed including number of fans, follower or friends, direct conversations and visitor frequency and time on site. Furthermore, sourcing is the easiest to analyze wherein one must count the numbers of hired from each source, number who apply and number who click into the post.


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