TITLE

The ROI of Social Media

AUTHOR(S)
Zappe, John
PUB. DATE
March 2010
SOURCE
Journal of Corporate Recruiting Leadership;Mar2010, Vol. 5 Issue 2, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses social media recruitment and how to use it to determine a return on investment (ROI). According to Jenny DeVaughn, director of social strategy at Bernard Hodes Advertising Inc., all the elements of a recruiting strategy must be examined so that one knows what is working. Allison Boyce of Guidewire Software Inc. notes that although source of hire ROI for Facebook Inc. and other sites can be tabulated, the candidates she sources are manually entered.
ACCESSION #
49007262

 

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