Sources of new growth

Czinkota, Michael; Skuba, Charles
March 2010
Marketing Management;Mar/Apr2010, Vol. 19 Issue 1, p16
In this issue the authors describe the final three of nine major issues that will shape the future of marketing management in the global business environment in the future. These issues have been identified, together with six other issues, by a panel of experts who agreed that the issues were critical to international marketing management planning. The economic crisis has shown the extent of globalization and the impact of international economic activity. The three issues deal with the impact of countries converting to market economies.


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