MULTITASKING YOUTH
Tags: GENERATION Y; HUMAN multitasking; MARKETING; CONSUMERS; MASS media; HUMAN information processing
Related Articles
- Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity. Pelsmacker, Patrick De; Geuens, Maggie; Anckaert, Pascal // Journal of Advertising;Summer2002, Vol. 31 Issue 2, p49
Humorous, warm, and rational television and print advertisements are tested in similar television and print contexts. The impact of ad style/context style congruency and context appreciation on the attitude toward the ad and recall was studied. Results show that low involvement persons perceived...
- How Processing Modes Influence Consumers' Cognitive Representations of Product Perceptions formed from Similarity Judgements. Hoffman, Donna; Kumar, Piyush; Novak, Thomas // Advances in Consumer Research;2003, Vol. 30 Issue 1, p177
The mental representation of objects, and the judgment of similarity among them, is an important area of inquiry in the marketing and consumer psychology literature. There is a rich stream of research that examines consumers' similarity judgments to draw inferences regarding how objects may be...
- Understanding the iGeneration--Before the Next Mini-Generation Arrives. ROSEN, LARRY // Nieman Reports;Summer2010, Vol. 64 Issue 2, p24
No abstract available.
- Media Preferences of Action Sports Consumers: Differences Between Generation X and Y. Bennett, Gregg; Sagas, Michael; Dees, Windy // Sport Marketing Quarterly;2006, Vol. 15 Issue 1, p40
The purpose of this study was to assess the media preferences and consumption behaviors of attendees at an action sports event, with a specific focus on comparing members of Generation Y (Gen-Y) to Generation X (Gen-X). Research participants were event attendees at the Gravity Games (N = 2108)....
- Generalization of the Market Maven's Information Provision Tendency Across Product Categories. Slama, Mark E.; Williams, Terrell G. // Advances in Consumer Research;1990, Vol. 17 Issue 1, p48
Examines the market maven's tendency to provide information to other consumers for a variety of products and marketplace characteristics. Discussion on market mavens; Determination of the variations in the information provision; Details of the market maven scale.
- DEVELOPING AN INSTRUMENT TO IDENTIFY INDIVIDUAL DIFFERENCES IN THE PROCESSING OF PICTORIAL AND OTHER NON-VERBAL INFORMATION. Hansen, Flemming; Lundsgaard, Niels Erik // Advances in Consumer Research;1981, Vol. 8 Issue 1, p367
The present paper discuss recent findings regarding brain lateralization and its implications for the study of consumer behaviour. This research suggests a new view on the way in which consumers react to different media and creative solutions. It should be possible to identify individual...
- trend: millennials. Kooser, Amanda C. // Entrepreneur;Dec2008, Vol. 36 Issue 12, p65
The article discusses the trends for millennials in 2009 in the U.S. It states that the personal styles of millennials vary, but they share some characteristics. It relates that millennials make up one of the hottest potential markets for 2009 and beyond. Tips on how to reel in and retain...
- EU's future consumers: 3 groups to watch. Stewart-Allen, Allyson L. // Marketing News;06/04/2001, Vol. 35 Issue 12, p9
The article describes the three groups of future consumers in Europe. The first group is called the Generation Y. Consumers in this group have few shared family activities and see virtual classrooms as an increasing part of their education. The second group is the Golden Grey consumers. They are...
- Th Top Five Things We Should Know about Marketing to Millenials in 2008. Vader Schee, Brian A. // Recruitment & Retention in Higher Education;Jan2008, Vol. 22 Issue 1, p5
Information about the "Millennials Conference" held in New York City in September 2007 is presented. Topics include "Five Things You Need to Know about Millennials," and tips about marketing to youth consumers such as cracking the communication addiction and acknowledging students as consumers....
