TITLE

Marketers Must Focus on Patient Satisfaction

AUTHOR(S)
Cunningham, Lynne
PUB. DATE
December 2009
SOURCE
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p32
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of patient satisfaction in the healthcare sector. It states that the Chief Executive Officer (CEOs) performance depends upon patient satisfaction. It states that the priority for marketers should be patient satisfaction as it is the priority of CEOs. It suggests that CEOs should effectively use the cost on employee communication and ensure that the employees are aware of the health programs offered by the company.
ACCESSION #
48998907

 

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