December 2009
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p20
Academic Journal
The article presents information on the personal health records (PHRs) as a tool used by the healthcare marketers. It states that PHR is an electric record of health-related information on an individual. It also states that electronic health records (EHR), electronic medical records and Web-based patient portals are used to improve cost-efficiency and reduce errors. It suggests that the information in a PHR should be collected from multiple data sources. It is stated that the connected healthcare system based on PHR provides benefits to the stakeholders. It also suggests that several communications which patients, providers, and industry should be considered by marketing professionals.


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