Fell, Daniel
December 2009
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p17
Academic Journal
The article presents information on the healthcare information technology. It informs that advancement in technology of healthcare sector will help healthcare technology professionals, communications professionals, and strategists. It states that healthcare marketing professionals uses new technological devices including mobile devices, office productivity tools, and online programs. It suggests that attending conferences like Healthcare Information Management and Systems Society (HIMSS) will help the marketing professionals to gain knowledge about the technological innovations in healthcare sector. A table about different technological trends used in healthcare marketing is also presented.


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