TITLE

Healthcare's Best-Kept Secret

AUTHOR(S)
STEBLEA, INGRID; STEBLEA, JEFF; POKELA, JULIE
PUB. DATE
December 2009
SOURCE
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents information on the conjoint analysis which can be used as a marketing tool to find how people make their decisions related to health care services. It states that conjoint analysis is a tool used by the marketers to decide a price for a new product and which features of a product will attract the customers. It also states that consumers can be asked about their decisions from a list of factors which are considered while selecting a hospital. It mentions that a hospital's physician is the more important for a consumer than its location. It is also stated that conjoint analysis helps marketing professionals to conduct customized research for their consumers. INSET: Case Study.
ACCESSION #
48998892

 

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