TITLE

SCANNING A NEW Horizon

AUTHOR(S)
Catallo, Christopher
PUB. DATE
December 2009
SOURCE
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents information on the importance of internet in health care marketing and discusses the role of Chief Executive Officer (CEO) of hospitals in health care marketing. It states that the CEOs are more keen in gaining knowledge about the use of internet for marketing the health care programs and facilities offered by their hospitals. According to HealthLeaders Media Industry Survey, the main priorities of CEOs includes quality and safety of patients, reimbursement, and cost reduction. It also states that the components which the CEOs relate to the hospital's web presence includes board of directors and foundations. The author suggests that an electronic strategy committee should be formed to check the working of health care marketing through internet.
ACCESSION #
48998891

 

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