TITLE

Measuring marketing effectiveness

PUB. DATE
December 2009
SOURCE
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers suggestions for making effective marketing of healthcare services which include planning of campaigns, creating control groups for campaigns, and defining rules for campaigning.
ACCESSION #
48998883

 

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