TITLE

Measuring marketing effectiveness

PUB. DATE
December 2009
SOURCE
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article offers suggestions for making effective marketing of healthcare services which include planning of campaigns, creating control groups for campaigns, and defining rules for campaigning.
ACCESSION #
48998883

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics