TITLE

A Marketing Gold Mine

AUTHOR(S)
Gombeski, Jr., William R.
PUB. DATE
December 2009
SOURCE
Marketing Health Services;Winter2009, Vol. 29 Issue 4, p2
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue, including one by Christopher Catallo on the importance of web for marketing healthcare services, one by Ingrid Steblea and colleagues on healthcare systems, and one by Philip Marshall on record keeping for healthcare organization.
ACCESSION #
48998879

 

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