TITLE

Internet Marketing Actually Works--With The Right Book And The Right Campaign

AUTHOR(S)
Jacobs, Farrin
PUB. DATE
July 2001
SOURCE
Book Publishing Report;7/23/2001, Vol. 26 Issue 29, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the use of the Internet by publishers to obtain instant bestseller status for books. Challenge of gaining the interest of the Web browsers; Rules for a successful online marketing campaign; Number of bestselling books sold by publishers.
ACCESSION #
4899600

 

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