Travel firms 'must have a plan for new technology'

Robertson, Edward
March 2010
Travel Weekly (UK);3/5/2010, Vol. 5, p20
Trade Publication
The article presents a discussion on the role of social networking sites and smartphones in the tourism industry. It is suggested hat companies should not jump into the technological fashion just for the sake of it. David Perfect sales group head for Facebook Inc. in Great Britain informs that though social networking sites provides opportunity, Companies should have a strategy charted out, lest it might work against them. similar is the case with smartphones.


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