Take a chance on wheel of online chat fortune

Mortimer, Ruth
March 2010
Marketing Week;3/11/2010, Vol. 33 Issue 11, p10
Trade Publication
The article discusses the emergence of a video chat site titled Chatroulette. Chatroulette is a web service that involves connecting random strangers around the world though their webcams and allowing them to talk. Anonymous people can speak or type messages to each other but can click "next" to move to another stranger once they get bored. The author recommends that marketers should find out how the new social networking site works and why it appeals to people.


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