TITLE

Take a chance on wheel of online chat fortune

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
March 2010
SOURCE
Marketing Week;3/11/2010, Vol. 33 Issue 11, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the emergence of a video chat site titled Chatroulette. Chatroulette is a web service that involves connecting random strangers around the world though their webcams and allowing them to talk. Anonymous people can speak or type messages to each other but can click "next" to move to another stranger once they get bored. The author recommends that marketers should find out how the new social networking site works and why it appeals to people.
ACCESSION #
48990147

 

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