TITLE

ITV revamps Saturday nights for the autumn

AUTHOR(S)
Conley, Clare
PUB. DATE
July 2001
SOURCE
Campaign;7/6/2001, Issue 27, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses media industry's mixed response to the autumn programming schedule of British television network ITV. Efforts to boost advertising revenues; Plans to add the ITV brand to all of its services; Media buyers' claim that ITV must back the shows with significant publicity.
ACCESSION #
4898907

 

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