TITLE

Putting the Consumer in Charge

AUTHOR(S)
MASTERSON, LES
PUB. DATE
April 2010
SOURCE
HealthLeaders Magazine;Apr2010, Vol. 13 Issue 4, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the need for health insurers to change the way they interact with members in the U.S. Paul Markovich, executive vice president and chief operating officer (COO) at Blue Shield of California, says that in a world with more consumerism, health insurers will need to learn about the member experience. Furthermore, health insurers will need to follow other industries in changing the way they do business.
ACCESSION #
48968486

 

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