TITLE

Meet Your New Social Media Expert

AUTHOR(S)
SHAW, GIENNA
PUB. DATE
April 2010
SOURCE
HealthLeaders Magazine;Apr2010, Vol. 13 Issue 4, p53
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses factors to consider with regard to social media staffing strategy. It suggests looking in the right places for social media experts, looking close to home, searching for prospects, being nimble, and looking authentic. According to Mary Zokan, marketing director of Rush-Copley Medical Center in Aurora, Illinois, authenticity is important when it comes to social media.
ACCESSION #
48968485

 

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