Protecting Your Good Name

April 2010
HealthLeaders Magazine;Apr2010, Vol. 13 Issue 4, p42
The article discusses the importance of guarding against brand damage for U.S. hospitals engaging in joint ventures. Some hospitals known for their quality and patient outcomes have come under fire as joint venture facilities bearing their name have not lived up to performance standards. The author says detailed planning, clinical control, and coordination have to be undertaken so that joint venture facilities can perform according to quality standards.


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