TITLE

Protecting Your Good Name

AUTHOR(S)
BETBEZE, PHILIP
PUB. DATE
April 2010
SOURCE
HealthLeaders Magazine;Apr2010, Vol. 13 Issue 4, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of guarding against brand damage for U.S. hospitals engaging in joint ventures. Some hospitals known for their quality and patient outcomes have come under fire as joint venture facilities bearing their name have not lived up to performance standards. The author says detailed planning, clinical control, and coordination have to be undertaken so that joint venture facilities can perform according to quality standards.
ACCESSION #
48968477

 

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