TITLE

Breakfast giants feed change

AUTHOR(S)
Marsh, Harriet
PUB. DATE
June 2001
SOURCE
Marketing (00253650);6/28/2001, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports changes on the marketing of cereals in Great Britain. List of top cereal brands and breakfast products; Importance of strategy to widen market; Need for cereal companies to balance between protecting established brand and creating ways to stimulate growth.
ACCESSION #
4896587

 

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