TITLE

Bridgestone adding to value part of Firestone lineup

AUTHOR(S)
Davis, Bruce
PUB. DATE
March 2010
SOURCE
Rubber & Plastics News;3/22/2010, Vol. 39 Issue 17, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Bridgestone Americas Holding Inc. is adding a mid-range tire line called Precision, to its Firestone-brand portfolio that will fill a value void in the product range and be exclusive to the firm's independent dealer channel. Phil Pacsi, vice president of U.S. and Canada consumer tire marketing for Bridgestone Americas Tire Operations, said that the new line will help dealers address customers' needs in the broadline performance and touring segments.
ACCESSION #
48955348

 

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