TITLE

What You Need To Know About…

AUTHOR(S)
Shanley, Ann
PUB. DATE
March 2010
SOURCE
LabTalk;Mar/Apr2010, Vol. 38 Issue 06C, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the advantages of creating a house brand by lens laboratories. Among the cited benefits are building customer trust and confidence, increasing income and revenue and job retention. According to the author, a key to successful creation of a house brand is communication and education of employees to develop enthusiasm.
ACCESSION #
48950074

 

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