What You Need To Know About…

Shanley, Ann
March 2010
LabTalk;Mar/Apr2010, Vol. 38 Issue 06C, p40
Trade Publication
The article discusses the advantages of creating a house brand by lens laboratories. Among the cited benefits are building customer trust and confidence, increasing income and revenue and job retention. According to the author, a key to successful creation of a house brand is communication and education of employees to develop enthusiasm.


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