The Customer in Control:The New Engagement Technology

Verret, Carol
April 2010
Hospitality Upgrade;Spring2010, p128
Trade Publication
The article focuses the potential of hotels to stand out in the over-contented world of enhanced technology and competing messages. It discusses several issues that are addressed in terms of the engagement technology that has the capability to offer solutions to the issue of emerging technologies including mobile marketing, immediacy, and social media overload. The ability of Hoot Suite as a social network to post across Twitter, Facebook and LinkedIn is cited.


Related Articles

  • It Takes 10 Years To Be An Overnight Success. Mondal, Shariful // Siliconindia;Jul2014, Vol. 17 Issue 7, p23 

    The article reports on the impact of the integration of mobile, social, and cloud computing technologies on the consumer sector and the investment strategy of venture capital firm Menlo Ventures. The challenges that entrepreneurs might face related to the adoption of connected technologies are...

  • Social Media Goes Beyond Marketing. Furtado, Karen // National Underwriter / P&C;10/18/2010, Vol. 114 Issue 36, p14 

    The article reports on the rising momentum of social media technology in the U.S. It mentions that social networking become so powerful that shaped the behavior of communities and furnished methods to harness information into ways that influence the use of information in both business and...

  • War of words: Social media's role in provoking revolutionary change. Schipul, Ed; Keeney, Daniel // Public Relations Tactics;Apr2011, Vol. 18 Issue 4, p10 

    The article focuses on the impact of social media on revolutionary change. It discusses that revolutionaries have utilized social technologies including text messages, blogs, and social networks to connect with each other from around the world. However, it argues that the use of these...

  • Hah. Kenny, Jack // Label & Narrow Web;Jan/Feb2010, Vol. 15 Issue 1, p6 

    The author reflects on the growing industry and the developing world through the development of communication and innovation of technology. He mentions the term social media and social networks such as Facebook and Twitter to emphasize how far communication reaches nowadays. He also cites...

  • Only connect: social relations in an online world. McDonnell, Jim // Media Development;2011, Vol. 58 Issue 1, p3 

    The article discusses the growth of social media and its relationship with the popular culture. It related the topics to the released Hollywood film "The Social Network." It mentions the growth of the online social network Facebook due to increasing number of website browsers. It emphasizes that...

  • PRICING OUT SOCIAL. Leposa, Adam // Hotel Management (21582122);3/1/2014, Vol. 229 Issue 3, p52 

    The article talks about the link between social sentiment analysis and hotel revenue management. It highlights the impact of a hotel's reputation on a guest's willingness to book and the initiative of hotel operators to tie the information they can glean from social networks into their revenue...

  • American Brands Taking Digital Lead.  // WWD: Women's Wear Daily;10/12/2011, Vol. 202 Issue 76, p3 

    The article reports on the competence of an American fashion brand, Burberry Group PLC, when it comes to fluency in the digital world. It reveals that Burberry used a 350-point data system to rate 49 brands in digital competency, spanning categories such as social media strategy, Web sites and...

  • Social Networks Grow Up, Too! Apte, Naresh; Kale, Toral // Siliconindia;Jul2011, Vol. 14 Issue 7, p36 

    The article discusses the growth of social networking. It notes that the use of online social networks not only for personal but as well as business purposes. It stresses that social networking brings convenience to people in terms of communication. Moreover, it emphasizes the possibility of the...

  • Three Degrees of Separation. Gale, Porter // Marketing News;10/31/2012, Vol. 46 Issue 13, p46 

    The author discusses the evolution of networking and relationship building in the workplace as a result of the technological innovations of the Internet age. Topics include the shrinking degrees of separation between individuals due to Internet usage, the identification of individual passions...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics