TITLE

The Customer in Control:The New Engagement Technology

AUTHOR(S)
Verret, Carol
PUB. DATE
April 2010
SOURCE
Hospitality Upgrade;Spring2010, p128
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses the potential of hotels to stand out in the over-contented world of enhanced technology and competing messages. It discusses several issues that are addressed in terms of the engagement technology that has the capability to offer solutions to the issue of emerging technologies including mobile marketing, immediacy, and social media overload. The ability of Hoot Suite as a social network to post across Twitter, Facebook and LinkedIn is cited.
ACCESSION #
48916893

 

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