Designing Club Web sites

Kasavana, Michael L.
April 2010
Hospitality Upgrade;Spring2010, p120
Trade Publication
The article focuses on the functionality of club Web sites to attract members, cultivate member loyalty and improve club revenues. An extensive and easy-to-navigate set of applications are featured by current club Web sites that works to stimulate interests, activity and pride. Distinct partitions appropriate for club Web sites including guest partition, member partition and staff partition are discussed.


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