7Steps to Position Your Hotel in the New OTA Environment

Coleman, Tim
April 2010
Hospitality Upgrade;Spring2010, p52
Trade Publication
The article offers insights on how to position a hotel in the new Open Travel Alliance (OTA) environment. It notes the essentiality of working on a contract with large OTA Expedia Inc., the leader in market position in hotel bookings. It mentions the importance of working the relationship with Expedia by assigning someone at the property to work daily with the Expedia representative. The need to understand the placements and media purchases available is cited.


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