TITLE

Boffo Backing for VOD

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2010
SOURCE
Multichannel News;3/22/2010, Vol. 31 Issue 12, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the "The Video Store Just Moved In" campaign of cable operators and studios for video-on-demand (VOD). It states that cable operators and studios which participated to start the campaign include Armstrong Group of Cos., Time Warner Cable Inc. and Universal Pictures. Jamie McCabe of 20th Century Fox says that the campaign can continue if it will have a strong pay-per-view (PPV). It adds that movies in VOD campaign include "The Blind Side," "Ninja Assasin," and "Astro Boy."
ACCESSION #
48911716

 

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