TITLE

Microsites Get a Megaphone

AUTHOR(S)
Sisk, Michael
PUB. DATE
March 2010
SOURCE
Bank Technology News;Mar2010, Vol. 23 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how the typical bank microsite is transformed into a megasite. The financial institutions, such as Umpqua bank, SunTrust Banks and GTE Federal Credit Union, established a radical retooling of microsites that are much bigger and expensive which aims a market segment instead of a product. While megasites look appealing, several questions were raised as to how far it can stretch in terms of money, time and expertise and how they will integrate with other social media sites.
ACCESSION #
48898190

 

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