Mitsubishi stays the course with Montero

Rechtin, Mark
July 2001
Automotive News;7/16/2001, Vol. 75 Issue 5939, p4
Trade Publication
Reports that Mitsubishi Motor Sales of America Inc. have no plans of offering incentives or make special marketing emphasis for its Montero model after receiving a low rating from 'Consumer Reports' magazine. Sales decline following the report; Efforts at addressing customer concerns regarding the rating.


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