TITLE

Mitsubishi stays the course with Montero

AUTHOR(S)
Rechtin, Mark
PUB. DATE
July 2001
SOURCE
Automotive News;7/16/2001, Vol. 75 Issue 5939, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Mitsubishi Motor Sales of America Inc. have no plans of offering incentives or make special marketing emphasis for its Montero model after receiving a low rating from 'Consumer Reports' magazine. Sales decline following the report; Efforts at addressing customer concerns regarding the rating.
ACCESSION #
4887524

 

Related Articles

  • Mitsubishi Outlander takes on RAV 4. Henry, Jim // Automotive News;4/1/2002, Vol. 76 Issue 5977, p34 

    Features the sports cars 2003 Outlander and Montero introduced by Mitsubishi Motor Sales of America in the U.S. Basis of the design of Outlander; Capacity of the inline-four engine of the automobile; Application of distinctive hood and front fascia in the car.

  • Montero sport upgrades. Rechtin, Mark // Automotive News;4/5/1999, Vol. 73 Issue 5813, p48 

    Announces design upgrades to Mitsubishi Motor Sales of America Inc.'s 2000 Montero Sport model.

  • Mitsubishi Calls a spade a Spade in its New Ads. Rechtin, Mark // Automotive News;8/2/1999, Vol. 73 Issue 5831, p24 

    Focuses on the advertising campaigns of Mitsubishi Motor Sales of America Inc. for its Montero Sport and Eclipse automobiles for the 2000 model year. Creation of ads by Deutsch Inc.; Description.

  • SUVs playing larger role in Mitsubishi sales plan. Treece, James B. // Automotive News;3/18/2002, Vol. 76 Issue 5975, p26 

    Focuses on the sales plan of Mitsubishi Motor Sales of America. Products constituting the sales of the company; Strength of the American market; Introduction of the redesigned Montero in the summer of 2002.

  • Mitsubishi reworks Montero, Eclipse Spyder. Rechtin, Mark // Automotive News;3/13/2000, Vol. 74 Issue 5865, p38 

    Details the redesigns being made by Mitsubishi Motor Sales of America Inc. on its Montero and Eclipse Spyder models. Safety features added to the montero; Change in vehicle architecture, steering system and seating features; Redesign of the Eclipse Spyder as a separate model from the Eclipse coupe.

  • Mitsubishi eliminates slow sellers. Jackson, Kathy // Automotive News;7/26/2004, Vol. 78 Issue 6104, p1 

    Mitsubishi Motors America Inc. will scrap its slow selling Diamante sedan and five-seat Montero Sport SUV at the end of the 2004 model year. Financially strapped Mitsubishi can't afford to upgrade the big Montero to meet new safety and emissions standards, according to a company source....

  • Mitsubishi comes out swinging for Montero. Rechtin, Mark // Automotive News;6/25/2001, Vol. 75 Issue 5936, p4 

    Reports on Mitsubishi Motor Sales of America's reaction to a Consumers Union poor rating of the 2001 Montero Limited sport utility vehicle (SUV). Mitsubishi's attack on the validity of Consumers Union's testing methods; Sales of full-sized Montero models in the first five months of 2001;...

  • NOT. Tanz, Jason // Fortune International (Europe);7/9/2001, Vol. 144 Issue 1, p11 

    Reports that the Mitsubishi Montero has been rated non acceptable by the periodical 'Consumer Reports.' Assertion that the sport utility tipped up on two wheels during a test; Plans of Mitsubishi to challenge the findings.

  • New four-door 4x4. Opre, T. // Outdoor Life;Mar89, Vol. 183 Issue 3, p42 

    Discusses how Mitsubishi has joined the sedan-size on-road off-road league with a larger Montero, which offers new five-speed transmission, front disc brakes, and interior refinements.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics