TITLE

Taking aim at developing markets

AUTHOR(S)
Weber, Rick
PUB. DATE
February 2010
SOURCE
Trailer / Body Builders;Feb2010, Vol. 51 Issue 4, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the move of the established original equipment manufacturers (OEMs) in the U.S., Europe and Japan to further pursue the emerging markets to compensate for the stagnant domestic markets. Roland Berger Strategy Consultants' Jurgen Reers said that the OEM companies will deliberately pursue such move during 2010-2014. Reers also offered suggestions for the commercial vehicle industry to effectively prepare for future challenges, including the need to develop partnership.
ACCESSION #
48855958

 

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