Taking aim at developing markets

Weber, Rick
February 2010
Trailer / Body Builders;Feb2010, Vol. 51 Issue 4, p41
Trade Publication
The article discusses the move of the established original equipment manufacturers (OEMs) in the U.S., Europe and Japan to further pursue the emerging markets to compensate for the stagnant domestic markets. Roland Berger Strategy Consultants' Jurgen Reers said that the OEM companies will deliberately pursue such move during 2010-2014. Reers also offered suggestions for the commercial vehicle industry to effectively prepare for future challenges, including the need to develop partnership.


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