Unusual strategies for closing more sales

Graham, John
March 2010
Enterprise/Salt Lake City;3/8/2010, Vol. 39 Issue 39, p9
The article discusses unconventional strategies for successful business deals. It discusses that a salesperson has to develop sensitivity to the behavior of customers, must be aware of potential conflicts in every sale and must acknowledge customers' expression of superiority. The author adds that a salesperson should also learn how to let the customer take the lead, and to be more gender aware. According to the article, selling entails communicating creativity to buyers and catching their imagination.


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