Boxed Out of Set-Top Data

March 2010
Multichannel News;3/15/2010, Vol. 31 Issue 11, p22
The article provides information on a survey done by the Council for Research Excellence (CRE) on the television (TV) set-top box (STB) data. According to CRE, STB data is a potent measurement of actual TV viewership. However the television companies, cable and TV operators are unwilling to provide the STB data. CRE had requested several pay TV distributor companies to provide response to surveys, but a majority of them declined to do so.


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