CBS Begins March Madness but Eyes Summer

March 2010
Multichannel News;3/15/2010, Vol. 31 Issue 11, p21
The article reports that the CBS Television Network will broadcast the National Collegiate Athletic Association (NCAA) Division 1 Men's Basketball Championship from March 18, 2010 to April 5, 2010. CBS will however monitor the basketball games during this summer as NCAA can cancel the remaining three year contract of its original 11 year contract with CBS for broadcasting of the tournament on July 31, 2010.


Related Articles

  • Eye's got game with NCAA finals. Kissell, Rick // Daily Variety;4/9/2008, Vol. 299 Issue 3, p1 

    The article reports that the broadcast of the National Collegiate Athletic Association (NCAA) men's college basketball championship between Kansas and Memphis brought CBS its best ratings of the 2007-08 season since the writers strike began. Strong ratings from the basketball tournament allowed...

  • Hoop Dreams. Tyrangiel, Josh // Time;3/31/2008, Vol. 171 Issue 13, p19 

    The article discusses the National Collegiate Athletic Association's men's basketball tournament, known to spectators as March Madness, and notes its popularity in the U.S. The tournament is extolled for the diversity of participant colleges and the excitement of viewers when poorly-ranked...

  • CBS Shoots for Close NCAA Finales. Lafayette, Jon // Television Week;4/2/2007, Vol. 26 Issue 14, p3 

    The article reports on the increase in rating gained by CBS during the programming of National Collegiate Athletic Association's (NCAA) Basketball Tournament finals in the U.S. CBS Sports received a rating of 6.2 Nielsen Media Research household rating for the tournament. Advertisers also...

  • In the March Madness Hot Seat. Ankeney, Jay // TV Technology;4/16/2012, Vol. 30 Issue 9, p10 

    The article offers information on the post production video broadcast related with National Collegiate Athletic Association's March Madness basketball championship series. According to Craig Barry, senior vice of creative and content at Turner Sports Inc., efficient resources were collected from...

  • CBS scoops hoop record. Dempsey, John // Daily Variety;3/10/2008, Vol. 298 Issue 45, p1 

    The article focuses on the forecast of advertising-research firm TNS Media Intelligence on the 5% increase in the advertising revenue of CBS Television Network due to its coverage of National Collegiate Athletic Association (NCAA) men's Basketball Tournament in the U.S. According to the TNS...

  • THR.extra.  // Hollywood Reporter;3/5/2009, Vol. 408 Issue 42, p5 

    The article presents news briefs related to the television industry. With about two weeks to go before the start of the NCAA men's basketball tournament, CBS television network is nearly sold out of its advertising inventory and is approaching $30 million in advertising revenue for its Web video...

  • Not just your kids' choice. Nordyke, Kimberly // Hollywood Reporter -- International Edition;4/3/2007, Vol. 398 Issue 50, p6 

    The article reports that the television broadcast of the 20th annual edition of the 2007 Kids' Choice Awards show on March 31, 2007 at 8 pm attracted 6.1 million viewers. According to the company Nielsen Media Research Inc., the event's most-watched telecast ever. Hosted by singer Justin...

  • NCAA gives CBS a shining moment. Hibberd, James // Hollywood Reporter;4/8/2009, Vol. 409 Issue 16, p4 

    The article presents information on the ratings of various television programs. CBS Television Network led the ratings pack with 17.7 million viewers and 6.3 adults 18-49 rating of the live coverage of the NCAA men's basketball championship title game on Monday night. Fox Broadcasting Co. came...

  • EYE SHOOTS & SCORES. Kissell, Rick // Daily Variety;4/14/2010, Vol. 307 Issue 8, p4 

    The article focuses on the competition of television (TV) shows between TV networks in the U.S. wherein CBS Television Network earned viewers' share after its airing of the 2010 National Collegiate Athletic Association (NCAA) men's basketball championship. It states that CBS ranked second in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics