Fox Cable Checks Out Dynamic VOD Ads

March 2010
Multichannel News;3/15/2010, Vol. 31 Issue 11, p20
The article reports that Fox Cable Networks Services LLC is holding six month trials for dynamic ad-insertion system from BlackArrow Inc. The testing of the system is being done with video-on-demand (VOD) content from National Geographic Channel, Speed and FX in collaboration with a cable operator. Fox Cable is running its advertisements on the three networks. Senior vice president of the network Sherry Brennan says the aim of the trials is to find whether the system works.


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