TITLE

WB Sets Day-and-Date

AUTHOR(S)
Gewecke, Thomas
PUB. DATE
March 2010
SOURCE
Multichannel News;3/15/2010, Vol. 31 Issue 11, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
An interview with Warner Bros. digital distribution president Thomas Gewecke is presented. He states that the firm was the first to make movies available day-and-date with DVD releases. He discusses the integration of two marketing budgets and two levels of customer exposure that were previously separated. He focuses on the challenges faced by Video On Demand business by competitors like Redbox Corp.
ACCESSION #
48818446

 

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