TITLE

'With' Trumps 'For' Make the customer a partner

AUTHOR(S)
Bell, Chip R.; Patterson, John R.
PUB. DATE
February 2010
SOURCE
Sales & Service Excellence Essentials;Feb2010, Vol. 10 Issue 2, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the importance for companies to treat customers as partners with the products and services they offer. It says that products and services should be designed in appropriate with the needs, habits, and aspirations of customers that would emphasize their practices in real life. It stresses that involving the customers on the designation of product and service would make them feel that they are important and valued.
ACCESSION #
48723876

 

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