TITLE

THE EFFECTS OF FOOD COLOR ON PERCEIVED FLAVOR

AUTHOR(S)
Garber Jr., Lawrence L.; Hyatt, Eva M.; Starr Jr., Richard G.
PUB. DATE
September 2000
SOURCE
Journal of Marketing Theory & Practice;Fall2000, Vol. 8 Issue 4, p59
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Investigates the role that food color plays in conferring identity, meaning and liking to foods and beverages that assume several flavor varieties in the United States. Effects of uncharacteristic food color; Impact of food color and labeling levels on perceived flavor; Comparison of the relative strength of food color and labeling.
ACCESSION #
4870856

 

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