Matt Carter: Behind Boost's Turnaround

Ramsay, Maisie
March 2010
Wireless Week;March2010, Vol. 17 Issue 3, p8
Trade Publication
The article profiles Matt Carter, president of Boost Mobile LLC in the U.S. During his leadership, the company had begun to slow in 2007, losing 338,000 subscribers. On January 1, 2009, Boost launched its 50 dollars al-inclusive unlimited plan which includes all fees and taxes in the monthly service charge. Since then, the company revitalized itself.


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