TITLE

FOCUS REPORT: Gen Y

AUTHOR(S)
Siegriest, Lindsey
PUB. DATE
March 2010
SOURCE
Credit Union Times;3/17/2010, Vol. 21 Issue 11, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on responses by young persons or the Generation Y in the U.S. to a survey about their primary financial institution and what made them switch institutions. College student Keri Larson said that she might be convinced to change banks because of operating hours and automatic teller machine (ATM) fees. Field service worker Nik Behr asserted that he would change for better rates on credit cards.
ACCESSION #
48654586

 

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