TITLE

The benefit of selling benefits

PUB. DATE
March 2010
SOURCE
Furniture/Today;3/15/2010, Vol. 34 Issue 27, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's insights on using the strategy of selling the benefit of good sleep in marketing beddings and on the impact of recession to the industry.
ACCESSION #
48653902

 

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